Frequently Asked Questions
300+ questions answered for India advertisers, planners, publishers, and content teams. Every answer is in the first paragraph — no scrolling to find the point.
CTV Basics
What is CTV? How is it different from OTT? What's the difference between AVOD and SVOD? Is YouTube CTV? Start here for the fundamentals.
35 questions answered
Ad Formats
What video formats work on CTV? Can you run skippable ads? What is a companion ad? Format specs, restrictions, and creative best practices.
30 questions answered
Programmatic Buying
What is a PMP? How does header bidding work on CTV? Which DSPs support India CTV inventory? Deal types and buying mechanics explained.
45 questions answered
Measurement
How do you measure CTV reach in India? What metrics matter? Is BARC relevant for CTV? Third-party verification, attribution, and viewability.
40 questions answered
Monetisation
What CPMs can a CTV publisher expect in India? How does FAST monetisation work? Revenue share models, fill rate, and yield optimisation questions.
40 questions answered
Audience & Data
How does CTV targeting work without cookies? What is co-viewing and how does it affect measurement? First-party data strategy for streaming platforms.
35 questions answered
India Market
How big is India's CTV market? What platforms matter? How does JioCinema's dominance affect buyers? India-specific questions you won't find answered elsewhere.
40 questions answered
Tech Stack
What is SSAI? How does client-side ad insertion differ from server-side? VAST, VPAID, SIMID — standards and infrastructure questions for tech teams.
35 questions answered
Looking for deeper reading?
Each FAQ links to its companion KB article.
Every question here pairs with a full 1,500–2,000 word Knowledge Base article. When you need more than the quick answer, the link is at the bottom of each FAQ page.
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