Advertiser or brand
You’re buying CTV media for your brand. Six things to know first: India inventory map, CPM benchmarks, audience targeting, measurement basics, deal IDs, and DSP choice.
CTV 101 — Start here
Connected TV advertising in India, explained for who you actually are.
Connected TV is the biggest screen in the house, now plugged into the internet. JioHotstar, Sony LIV, Zee5, FAST channels, and YouTube on TV reach over 55 million Indian households — each running through the same Wi-Fi, watched by the whole family, and increasingly bought programmatically the way display is.
But CTV looks different depending on which side of the screen you sit on. An advertiser cares about reach and CPM. A publisher cares about yield and fill. A content creator cares about ad pods and revenue share. A media planner cares about deal IDs and measurement. We’ve built one knowledge base for all of them — pick your starting point below.
You’re buying CTV media for your brand. Six things to know first: India inventory map, CPM benchmarks, audience targeting, measurement basics, deal IDs, and DSP choice.
You sell CTV inventory. Six things to know first: revenue models, monetisation mechanics, yield optimisation, SSP choice, header bidding, and direct vs programmatic split.
You make content for the TV screen. Six things to know first: FAST channels, India FAST content strategy, FAST channel CPMs, brand-funded content, revenue share, and creative specs.
You plan and buy CTV for clients. Six things to know first: programmatic CTV workflow, DSP choice, deal types, audience targeting, bid strategy, and campaign measurement.
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CTV 101 is a curated entry point. The Knowledge Base covers every topic in depth: 8 towers, 23 hubs, 600+ practitioner articles. The FAQ answers specific questions directly.
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