Ad Serving
- What is VAST in CTV advertising?
- What is SSAI (server-side ad insertion) in CTV?
- What is the difference between SSAI and CSAI in CTV?
- What do VAST error codes mean in CTV?
- What is a VAST wrapper chain and why does it cause CTV ad failures?
Auction Mechanics
- How does real-time bidding work in CTV?
- Why does CTV use first-price auctions?
- Does header bidding work on CTV?
Auction Mechanics (continued)
- What is bid shading in CTV advertising?
- What is a floor price in CTV advertising?
- What is a private marketplace (PMP) deal in CTV?
- What is an auction timeout in CTV and why does it matter?
Standards and Specs
- What is OpenRTB and how is it used in CTV?
- What are the creative specifications for CTV ads?
- What is app-ads.txt for CTV advertising?
- What is SIMID in CTV advertising?
- What is SCTE-35 and how does it work in CTV?
- What is the IAB Content Taxonomy in CTV?
- What CTV OS dominates India — Android TV, Tizen, or Fire OS?
- What is TVR and how does BARC calculate it?
More tech stack questions
- What is ad request timeout in CTV and how does it affect fill rate?
- How does brand safety work in CTV advertising in India?
- What are the creative specifications for CTV ads in India?
- Which IAB standards apply to India CTV advertising?
- VAST versions in CTV: what is the difference between VAST 2, 3, and 4?
- How does frequency capping work in CTV advertising?
- What is a CTV device ID and how is it used in India advertising?
- What is supply chain transparency in CTV advertising?
- What is a publisher waterfall in CTV advertising?
- What is an ad pod in CTV advertising?
- What is ad serving in CTV advertising?
- How does the programmatic auction work in CTV advertising?
- What is OpenRTB and how does it apply to India CTV advertising?
- What is a SCTE-35 marker and how is it used in CTV advertising?
- What is a VAST tag in CTV advertising?