Guides
Not theory — action. Each guide walks you through a specific task: planning a CTV campaign, evaluating a DSP, setting up measurement, building a monetisation model. India-first context throughout.
CTV Campaign Planning
How to plan and brief a CTV campaign in India: audience definition, platform selection, deal type, measurement setup, and creative specs.
15 min read · Full guide
Programmatic Buying Playbook
Evaluating DSPs for India CTV, structuring PMP deals, setting bid floors, and avoiding common buying mistakes.
Coming soon
CTV Measurement Setup
What to measure, what to ignore, how to set up third-party verification in India, and how to build a post-campaign report that means something.
Coming soon
Publisher Monetisation Guide
From zero to live: setting up ad monetisation on a CTV app in India. Ad server selection, SSP integration, SSAI, and yield management basics.
Coming soon
FAST Channel Launch Guide
What it takes to launch a FAST channel in India: content requirements, technical setup, distribution, and how to model the economics before you commit.
Coming soon
Audience & Data Strategy
Building a first-party data strategy for CTV in India: data collection, identity resolution, audience segmentation, and activation via DSP.
Coming soon
In the meantime
Use the tools while guides are in development.
The StratPulse tools — FAST Monetization Model, Advertiser Readiness Framework, and App Monetisation tools — are live now and give you structured outputs for immediate decisions.
See all tools →