Step 1 of 5
Campaign Brief
Define the basics of your CTV campaign. This informs platform recommendations, budget benchmarks, and reach estimates.
Minimum recommended: ₹5 lakh for a 4-week campaign
India CTV context: The India CTV audience skews urban, SEC A/B, 25–44 years old. A ₹5L–25L budget is typical for a brand test campaign. Performance campaigns are difficult on CTV in India — most measurement is reach-based. Plan for a minimum 4-week flight for any meaningful frequency build.
Step 2 of 5
Platform Selection
Select the India CTV platforms you want to include in this plan. Each platform has different inventory types, CPM ranges, and audience profiles.
Select platforms (choose all that apply)
🎬
JioCinema
Streaming App
₹200–350 CPM
⭐
Hotstar
Streaming App
₹300–450 CPM
🎭
Zee5
Streaming App
₹180–300 CPM
📺
SonyLIV
Streaming App
₹200–320 CPM
📡
Samsung TV+
OEM / FAST
₹220–380 CPM
🖥️
LG Channels
OEM / FAST
₹200–360 CPM
🏠
Google TV
Home Screen
₹300–500 CPM
🏡
Samsung Home Screen
Home Screen
₹350–550 CPM
▶️
MX Player
AVOD Streaming
₹120–220 CPM
▶
YouTube on CTV
AVOD / Programmatic
₹150–280 CPM
⚙️
Programmatic DSP
Open Exchange / PMP
₹100–250 CPM
🎞️
ShemarooMe
AVOD / Regional
₹100–200 CPM
Select at least one platform to continue.
Frequency cap advisory: Frequency caps don't travel between platforms. JioCinema caps won't communicate with Hotstar or Samsung buys. Budget for overlap and plan for a household-level frequency governor if running multi-platform.
Step 3 of 5
Budget Allocation
Distribute your total CTV budget across selected platforms. Use the sliders to set percentage splits — they're independent so you control the exact allocation.
Total CTV budget
₹0
Across — campaign
Allocations are independent — set each platform's percentage directly. The total below shows your committed spend. Unallocated budget can be held as a test reserve.
India CTV budget rule of thumb: Allocate at least ₹2L–3L per platform per month to get meaningful reach data. Spreading too thin across many platforms gives you noise, not signal. For a brand-first campaign, 50–60% on 1–2 premium platforms, remainder on secondary + programmatic, is a common starting split.
Step 4 of 5
Audience & Targeting
Define your target audience. This shapes reach estimates and identifies which targeting signals are actually available on India CTV platforms.
Targeting signals to activate
Contextual
Behavioural
Demographic
Geographic
1st Party Data
Retargeting
Lookalike
Interest Segments
Genre / Content
Select all targeting methods you plan to use
Industry standard for brand campaigns is 3–5 per week per platform. Remember: caps don't sync across platforms.
India targeting reality: 1st party data activation and retargeting are available on JioCinema and Hotstar but require direct deals and minimum spends. Programmatic DSP buys can activate third-party segments but data quality varies. Demographic + contextual is the most reliable combo for India CTV today.
Step 5 of 5
Reach & Frequency Estimate
Review your modelled reach and frequency. These are estimates based on India CTV audience data and platform benchmarks — not guaranteed delivery numbers.
Confirm your inputs below, then generate your full campaign plan.
Campaign Plan — StratPulse CTV Planner
—
Platform Budget Split
Estimated Reach by Platform
Audience & Targeting Summary
Planner Recommendations
Disclaimer: All reach, impression, and CPM figures are modelled estimates based on published India CTV audience data, platform DAU benchmarks, and industry CPM ranges current as of Q1 2026. Actual delivery will vary based on inventory availability, audience competition, campaign flight, and platform-specific caps. These numbers are planning inputs — not delivery guarantees. Validate against your platform's own forecasting tools before committing spend. StratPulse TechLabs does not guarantee campaign performance outcomes.