CPMs and Revenue
- What are typical CTV CPM rates in India?
- How do CTV CPMs vary by ad format in India?
- How do CTV CPMs compare across publishers in India?
- Which brand categories pay the highest CTV CPMs in India?
- Why are CTV CPMs rising in India?
- How much do CTV CPMs spike during IPL?
- What is the trend in India CTV CPMs over the last two years?
- How do programmatic CPMs compare to direct deal CPMs in India CTV?
- How much revenue does a CTV publisher earn per hour of viewing?
- What are publisher yield benchmarks for India CTV?
- How much do India CTV publishers earn from advertising?
- What is the difference between CPM and CPV in CTV advertising?
Revenue Models
- What is AVOD and how does ad-supported video work on CTV?
- What is the difference between SVOD, AVOD, and FAST?
- What is hybrid CTV monetisation and how does it work?
- How does revenue share work between CTV publishers and platforms?
- Is subscription fatigue driving India CTV audiences to AVOD and FAST?
- What is Netflix's ad tier in India and what does it mean for advertisers?
- Is FAST or subscription the better model for a new India CTV channel?
- What is brand-funded content on CTV in India?
FAST Channels
- What is a FAST channel and how does it make money?
- How do FAST channels generate revenue in India?
- What CPMs do FAST channels earn in India?
- What fill rate should a FAST channel expect in India?
- What ad load is standard for FAST channels?
- What does it cost to launch a FAST channel in India?
- Which FAST aggregators operate in India?
- What content works best for FAST channels in India?
- How do FAST channels track viewership and ad performance?
- Should a FAST channel sell inventory programmatically or direct?
Yield Optimisation
- What is yield optimisation for CTV publishers?
- What is the difference between unified auction and waterfall in CTV?
- Does header bidding work for CTV publishers in India?
- How do CTV publishers set and manage floor prices?
- What is the difference between premium and remnant CTV inventory?
- Should CTV publishers favour premium deals or open auction?
- Should CTV publishers prioritise direct deals or programmatic?
- What are first-look deals in CTV and how do they affect yield?
- How can CTV publishers reduce unsold inventory?
- How does ad pod structure affect CTV publisher revenue?