Programmatic Buying FAQ

Deal Types

• What is a private marketplace (PMP) deal for CTV advertising?
• What is the difference between open auction and PMP for CTV in India?
• What is programmatic guaranteed for CTV advertising?
• What is the difference between direct deals and programmatic for CTV?
• What is header bidding for CTV publishers and how does it work?
• What is a preferred deal in CTV advertising?

Buy-Side Stack (DSPs)

• Which DSP should I use for CTV advertising in India?
• How does DV360 access CTV inventory in India?
• How does The Trade Desk buy CTV inventory in India?
• What is Amazon DSP and how do I use it for CTV in India?
• What bidding strategy should I use for CTV programmatic campaigns?
• How do you set up a CTV campaign in DV360 or The Trade Desk for India?

Sell-Side Stack (SSPs & Ad Tech)

• What is an SSP and how does it work for CTV publishers?
• What is server-side ad insertion (SSAI) for CTV and why does it matter?
• Which SSPs do CTV publishers in India use?
• How do CTV publishers set floor prices for programmatic inventory?
• What is a VAST tag and how does it work in CTV advertising?
• What is SpringServe and which India CTV publishers use it?

India Trading Desks

• How does CTV programmatic buying work in India — who are the key players?
• How do I negotiate a CTV deal with a publisher in India?
• How does GroupM buy CTV advertising in India?
• Should I use an agency or buy CTV advertising directly in India?
• What are independent trading desks for CTV advertising in India?
• What are typical India CTV advertising CPMs and budgets?

More programmatic buying questions

• How does Amazon DSP work for India CTV advertising?
• Why is my CTV campaign not delivering in India?
• What is the creative approval process for India CTV advertising?
• How do you buy CTV advertising in India step by step?
• How do you set up a deal ID for a CTV PMP campaign in India?
• Which agencies and trading desks are buying India CTV programmatically?
• Should India CTV be bought directly by brands or through agencies?
• How do you optimise a programmatic CTV campaign in India during flight?
• DV360 vs The Trade Desk vs Amazon DSP for India CTV: how do they compare?
• What is the minimum budget to run a CTV campaign in India?
• What is supply path optimisation (SPO) in India CTV and why does it matter?
• What is a deal ID in CTV programmatic advertising?
• What is a private auction in CTV and how does it differ from a PMP?
• What CPM should I expect for CTV advertising in India?
• What is DV360 and how does it work for CTV advertising?
• What is header bidding in CTV and does it work differently than in web display?
• What is a preferred deal in CTV and how does it work?
• What is programmatic direct buying in CTV advertising?
• What is programmatic guaranteed in CTV and when should you use it?

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