CTV Intelligence Hub
CTV Intelligence Hub  ·  ctv.stratpulsetechlabs.com

The operating layer
for Connected TV
decisions.

Free tools and frameworks that help planners, publishers, and brands move faster and smarter in India's most complex ad medium.

20
Markets Modelled
50M+
India CTV Households
2026
Data Vintage
Free
No Login Required

What StratPulse CTV tools are — and aren't.

These are practitioner tools built by people who've sat across the table from publishers, planners, and brand teams navigating India's CTV market. They're built on real industry data, audited formulas, and honest benchmarks.

They are not vendor calculators. They will not always give you a number you want to hear. That's the point.

Use them to pressure-test a plan, prepare for a client conversation, or figure out whether CTV belongs in your budget at all.

₹150–500
India CTV CPM range (programmatic). Premium home screen direct deals sit at ₹300–500. Most planners are quoted the top. Model the realistic middle.
20–50%
Typical programmatic fill rate. Direct-sold inventory fills at 60–90%. The gap between these two numbers is where most FAST channel revenue plans fall apart.
30–40%
Platform revenue share. Samsung TV+, LG Channels, and most OEM partners take 30–40% of gross revenue. Model your take — not the headline number.
Tools & Models

Pick your starting point.

Both live tools are free. No login. No paywall. Built for practitioners who'd rather have the honest number than the optimistic one.

Relevant for:
● Live
FAST Channel
Monetisation Model
Revenue modelling for FAST and connected TV channels — built for India, benchmarked globally. Simulate gross and net revenue across every variable that actually matters: DAU, watch time, ad load, fill rate, CPM, platform share. Eight tabs. Twenty markets. Exports to Excel and print.
20 Global Markets ₹ / $ Toggle Custom FX Rate Excel Export Print / PDF No Login
Open model  →
8
Planning Tabs
₹150–500
India CPM Range
$15–35
US FAST CPM
7
Excel Sheets
● Live
CTV Readiness Framework
A scored assessment across five readiness pillars — Budget, Creative, Audience, Measurement, and Funnel Alignment. Fifteen questions. An honest tier rating. Specific gap recommendations per pillar.
15 Questions 5 Pillars 4 Tiers Gap Report
Take assessment  →
In Development
CTV Campaign Planner
Build a complete CTV media plan — platform selection, budget allocation across home screen and in-app formats, and a reach/frequency estimate for any DAU target.
Platform Selection Budget Split Reach Model
Coming soon
In Development
CTV Measurement Audit
Evaluate your measurement stack against what CTV can actually prove — and what it still can't. Gap report and India-specific vendor shortlist included.
Gap Analysis Vendor Map India-Specific
Coming soon
India CTV Ecosystem Covered
JioCinemaHotstar Zee5SonyLIV Samsung TV+LG Channels Google TVAndroid TV Tizen OSwebOS Programmatic DSPsDirect IO OEM Sales Teams
In Development — Join Early Access

One platform.
Every CTV buy in India.

We're building a unified CTV buying layer — connecting planners directly to home screen inventory, in-app programmatic, and direct publisher deals. One dashboard. One IO. Honest reporting.

Home screen inventory across Samsung, LG, and Google TV in one place
In-app programmatic across JioCinema, Hotstar, Zee5, SonyLIV
One dashboard — not five publisher logins and three Excel trackers
India-first CPM benchmarks baked in, not bolted on
Early access members get founding partner pricing
Request early access
✓

You're on the list.

We'll be in touch before we open the doors. In the meantime, the tools above are a preview of what's coming inside the platform.

Questions? [email protected]