Free tools and frameworks that help planners, publishers, and brands move faster and smarter in India's most complex ad medium.
These are practitioner tools built by people who've sat across the table from publishers, planners, and brand teams navigating India's CTV market. They're built on real industry data, audited formulas, and honest benchmarks.
They are not vendor calculators. They will not always give you a number you want to hear. That's the point.
Use them to pressure-test a plan, prepare for a client conversation, or figure out whether CTV belongs in your budget at all.
Both live tools are free. No login. No paywall. Built for practitioners who'd rather have the honest number than the optimistic one.
We're building a unified CTV buying layer — connecting planners directly to home screen inventory, in-app programmatic, and direct publisher deals. One dashboard. One IO. Honest reporting.
You're on the list.
We'll be in touch before we open the doors. In the meantime, the tools above are a preview of what's coming inside the platform.
Questions? prabh@stratpulsetechlabs.com