CTV 101 — Content Creator

CTV 101 for content creators

You make content for the TV screen. Start here.

If you produce video for FAST channels, branded content for OTT platforms, or studio content licensed to streamers — you're in CTV's content economy. The mechanics differ from YouTube creator economics: ad slots are structured, formats have hard specs, distribution depends on aggregator deals, and revenue share is the model that pays you. These six concepts get you oriented.

Next step

FAST Monetization Model

Model your channel economics — ad load, fill rate, CPM mix, and revenue projection — against India-specific FAST assumptions.

Open the model →