Content Monetization & Distribution Planner

Step 1

What type of content is this?

Select the primary format. This determines which distribution channels are available and which monetization models apply.

🎬

Feature Film

75 min+, theatrical origin or OTT premiere

📺

Series / Web Series

Episodic, scripted or unscripted, 3+ eps

🎥

Documentary

Single doc or docuseries

⚡

Short-Form

Under 15 min, vertical or horizontal

🧒

Kids & Family

Animation, live-action family content

🏏

Live Sports

Live or near-live sporting events

📰

News & Current Affairs

Live news, bulletins, analysis shows

🎵

Music / Music Video

Videos, concerts, music programming

Step 2

Content rating & audience suitability

This determines advertiser category eligibility and platform placement rules across markets.

Content classification — select the most appropriate rating for your primary market

🟢

U — Universal

All ages. No restrictions. Family safe.

🔵

U/A 7+

Mild themes. Parental guidance for under 7.

🟡

U/A 13+

Some mature themes. Not for young children.

🟠

U/A 16+

Strong themes, language, mild violence.

🔴

A — Adults Only

18+. Restricted advertiser pool. Platform restrictions apply.

⛔

A — Explicit / Adult

Sexually explicit or extreme violence. Severely restricted.

⛔ Explicit Content Advisory: Sexually explicit or extreme violence content faces platform refusal on all mainstream CTV, FAST, and OTT platforms. Mainstream advertisers will not run. Distribution is limited to age-verified adult platforms only. Proceed only if you have confirmed platform agreements.

⚠ Adults-Only Rating: Advertiser categories are significantly restricted. FMCG, kids brands, food delivery, EdTech, and most mainstream brands will not place ads. Expect a 40–60% reduction in eligible demand. Some CTV platforms require additional content approval processes for A-rated content.

Does the content contain any of the following? — select all that apply

Alcohol / Tobacco depiction Gambling themes Violence / Combat Sexual themes (non-explicit) Political / Religious themes Drug use depiction None of the above

Step 3

Rights territory & licensing

Where do you hold distribution rights? The planner will flag channels that are blocked by geography and suggest compliant distribution windows.

Primary rights territory

🇮🇳

India Only

Rights restricted to India across all devices

🌏

India + South Asia

India, Sri Lanka, Bangladesh, Nepal, Pakistan

🌐

Asia-Pacific

India + SEA, Australia, NZ

🌍

India + Global Diaspora

India + UK, US, Canada, UAE diaspora markets

🗺️

Worldwide

All territories. No geographic restriction.

📋

Custom / Split Rights

Different rights per territory — model on India primary

Device restrictions on your license — are any of these excluded?

CTV / Smart TV excluded Mobile excluded Web / Desktop excluded Set-Top Box excluded No device restrictions

Exclusivity window — do you have any platform exclusivity obligations?

No exclusivity Exclusive to one platform Exclusivity window (then windowing) Day-and-date (simultaneous)

ℹ Exclusivity window selected: The plan will flag platforms where simultaneous distribution is not permitted and suggest a windowing sequence — primary platform first, then staggered roll-out.

Step 4

Distribution channels to evaluate

Select every channel you want modelled. The planner will rank them for your content type and flag any that are restricted by your rights or rating.

Channels & platforms — select all you want evaluated

🎞️

SVOD / Premium OTT

JioHotstar, Netflix, Prime, Zee5, SonyLIV

📡

AVOD / Free OTT

MX Player, Pluto TV, Tubi, Plex

📶

FAST Channels

Samsung TV+, LG Channels, Rakuten TV, DOCOMO

📱

CTV App (Own Brand)

Your own Android TV / Tizen / tvOS app

▶️

YouTube

YouTube main channel or YouTube Select

🔁

Social Short-Form

Instagram Reels, YouTube Shorts, Moj, Josh

📻

Linear / DTH / Cable

Traditional broadcast, cable, DTH carriage

📲

Mobile-First OTT

JioTV, Airtel Xstream, BSNL Play

🤝

Content Licensing

License to third-party platforms for carriage fee

Primary monetization goal — what matters most to you

Maximise revenue Maximise audience reach Build brand / IP value Balanced (revenue + reach)

Your Distribution Plan

Content Monetization & Distribution Plan

Based on your content type, rating, rights territory, and target channels.

Platforms Recommended

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Channels Modelled

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Advertiser Categories

—

Rights Status

—

📡

Platform Recommendations

Ranked by fit for your content type, rating, and territory

🎯

Advertiser Category Eligibility

Which brand categories can and cannot run on your content — by market

🗺️

Go-to-Market Sequence

Prioritised launch order and rationale

📋

Deal Structure Recommendations

Rev-share vs. minimum guarantee vs. licensing fee — what works for this content

About this model: Revenue ranges, platform reach estimates, and advertiser eligibility rules are based on StratPulse industry research and publicly available market data as of Q1 2026. This model is a planning framework — not a guarantee of deal terms, fill rates, or platform acceptance. Always verify platform-specific content policies before signing distribution agreements. Indian content rating guidelines reflect the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.