Connected TV advertising reaches viewers through a fragmented hardware layer — smart TVs, streaming sticks, set-top boxes, and gaming consoles. In India, Android TV dominates the smart TV operating system market, but the device mix on a CTV campaign buy is more varied than most planners assume. This hub covers what each device type is, how the India device landscape is structured, and what device fragmentation means for ad delivery, targeting, and measurement.
Articles in this hub
- Smart TV vs streaming stick: which matters more for India CTV advertising?
- Android TV vs Google TV: what advertisers and publishers need to know
- CTV device landscape in India: smart TV OS share, streaming sticks, and what planners need to know
- What is Fire TV and how does it fit into India CTV advertising?
- Samsung Tizen and LG webOS: CTV advertising on premium smart TV platforms