Deal Types
- What is a private marketplace (PMP) deal for CTV advertising?
- What is the difference between open auction and PMP for CTV in India?
- What is programmatic guaranteed for CTV advertising?
- What is the difference between direct deals and programmatic for CTV?
- What is header bidding for CTV publishers and how does it work?
Buy-Side Stack (DSPs)
- Which DSP should I use for CTV advertising in India?
- How does DV360 access CTV inventory in India?
- How does The Trade Desk buy CTV inventory in India?
- What is Amazon DSP and how do I use it for CTV in India?
- What bidding strategy should I use for CTV programmatic campaigns?
Sell-Side Stack (SSPs & Ad Tech)
- What is an SSP and how does it work for CTV publishers?
- What is server-side ad insertion (SSAI) for CTV and why does it matter?
- Which SSPs do CTV publishers in India use?
- How do CTV publishers set floor prices for programmatic inventory?
- What is a VAST tag and how does it work in CTV advertising?
India Trading Desks
- How does CTV programmatic buying work in India — who are the key players?
- How do I negotiate a CTV deal with a publisher in India?
- How does GroupM buy CTV advertising in India?
- Should I use an agency or buy CTV advertising directly in India?
- What are independent trading desks for CTV advertising in India?