DV360 accesses India CTV inventory through three routes: (1) YouTube CTV — DV360 is the primary DSP for buying YouTube inventory programmatically, including YouTube on smart TVs. This is the strongest India CTV inventory available through DV360 by volume; (2) Google Open Bidding — publishers using Google Ad Manager as their ad server can participate in Open Bidding, which allows DV360 to bid on their CTV inventory alongside other DSPs. JioCinema and some other India OTT platforms use Google Ad Manager; (3) PMP deal IDs — publishers set up deal IDs in Google Ad Manager (or compatible SSPs) and share them with DV360 buyers for targeted private auction access.
What DV360 cannot access easily: Amazon Fire TV inventory (Amazon only opens this to Amazon DSP), and inventory from publishers using non-Google ad servers without a supply path. DV360's audience targeting strengths in India: Google's own user signals (search behaviour, YouTube watching history, Google account data) are among the richest available in the market. For CTV campaigns targeting specific audience segments (auto intenders, travel planners, tech early adopters), DV360's audience libraries are highly competitive. DV360 requires a Google account team or agency relationship to access — it is not self-serve like Google Ads. Most large media agencies in India operate DV360 seats either directly or through Google's managed service.
Full guide
For a complete explanation, read: DV360 for India CTV advertising: inventory access, targeting, and how to set up campaigns