Guides
Not theory — action. Each guide walks you through a specific task: planning a CTV campaign, evaluating a DSP, setting up measurement, building a monetisation model. India-first context throughout.
CTV Campaign Planning
How to plan and brief a CTV campaign in India: audience definition, platform selection, deal type, measurement setup, and creative specs.
15 min read · Full guide
Programmatic Buying Playbook
Evaluating DSPs for India CTV, structuring PMP deals, setting bid floors, and avoiding common buying mistakes.
14 min read · Full playbook
CTV Measurement Setup
What to measure, what to ignore, how to set up third-party verification in India, and how to build a post-campaign report that means something.
13 min read · Full guide
Publisher Monetisation Guide
From zero to live: setting up ad monetisation on a CTV app in India. Ad server selection, SSP integration, SSAI, and yield management basics.
15 min read · Full guide
FAST Channel Launch Guide
What it takes to launch a FAST channel in India: content requirements, technical setup, distribution, and how to model the economics before you commit.
16 min read · Full guide
Advertiser Audience & Data Strategy
How to collect first-party data, resolve identities across devices, build segments, and activate them on CTV platforms in India. For brand and agency teams.
14 min read · Full guide
Publisher Audience & Data Strategy
How to collect, structure, and monetise your first-party audience data as a CTV publisher in India — from data infrastructure to pricing premium segments.
13 min read · Full guide
In the meantime
Use the tools while guides are in development.
The StratPulse tools — FAST Monetization Model, Advertiser Readiness Framework, and App Monetisation tools — are live now and give you structured outputs for immediate decisions.
See all tools →