The primary FAST channel distribution platforms in India in 2026 are OEM-native: Samsung TV Plus (available on Samsung smart TVs) and LG Channels (available on LG smart TVs). Both offer free, linear-style channel guides with no login required, and both accept third-party channel submissions from content owners. JioTV Plus, which targets the Jio smart TV and set-top box ecosystem, is a third option that shares FAST characteristics — free, channel-format, ad-supported viewing — though it is not marketed as FAST specifically.
Samsung TV Plus has broader India content than LG Channels as of 2026, with a larger number of India-specific channels and more developed advertising infrastructure for the India market. LG Channels is smaller in India but growing. Amazon Freevee, which operates as a FAST and AVOD hybrid in the US, has limited India presence and is not a significant FAST distribution option here. Global aggregators like Plex and Rakuten TV are present in India to a minor degree but are not yet significant distribution channels for India-produced FAST content.
Revenue share on India FAST platforms
OEM FAST platforms typically operate on a revenue share model — the platform takes a percentage of ad revenue generated on your channel, with the remainder going to the channel operator. Revenue share terms vary by platform, audience size, and content type, and are typically negotiated rather than publicly disclosed. Industry estimates suggest platform revenue shares of 30–50% are common, meaning channel operators retain 50–70% of gross ad revenue. Confirm terms directly with each platform during the submission process.
How to choose a FAST distribution platform in India
- Reach: How many India smart TVs does the platform reach? Samsung has the largest India smart TV installed base.
- Revenue share: A lower channel operator share on a larger platform may earn more than a higher share on a smaller platform.
- Content fit: Does your channel content align with what the platform's India audience is watching? News and general entertainment are broadly applicable. Niche content may fit better on a platform with a more targeted audience.
- Ad infrastructure: Does the platform have strong India programmatic demand? Better demand fill = better CPMs and more revenue for you.
Full guide
For a complete explanation, read: FAST channel aggregators in India: which platforms distribute FAST content