CTV programmatic runs on a set of open industry standards maintained by the IAB Tech Lab. OpenRTB defines the bid request and response format. VAST defines creative delivery. App-ads.txt authorises who can sell a publisher's inventory. SupplyChain traces the path from publisher to buyer. These specs exist precisely so that any compliant buyer and publisher can transact without bespoke integrations — but only if both sides implement them correctly. This hub covers the standards that matter for India CTV operations.
OpenRTB for CTV: the bid request fields that matter for connected TV
OpenRTB 2.5 and 2.6 bid request objects for CTV — imp/video, app bundle, device IFA, content object for contextual targeting — and India-specific field coverage, floor pricing, and app-ads.txt enforcement.