Tech Stack FAQ

Ad Serving

• What is VAST in CTV advertising?
• What is SSAI (server-side ad insertion) in CTV?
• What is the difference between SSAI and CSAI in CTV?
• What do VAST error codes mean in CTV?

Auction Mechanics

• How does real-time bidding work in CTV?
• Why does CTV use first-price auctions?
• Does header bidding work on CTV?

Standards and Specs

• What is OpenRTB and how is it used in CTV?
• What are the creative specifications for CTV ads?

Explore the Tech Stack knowledge base

For in-depth articles on CTV tech stack topics, visit the Tech Stack knowledge base.