YouTube CTV advertising in India is bought via DV360 (for agencies and enterprise) or Google Ads (for self-serve). There is no minimum spend -- it is the only India CTV platform with fully programmatic, no-minimum access. Select Connected TV as the device type to ensure your budget runs against TV-screen impressions, not mobile or desktop YouTube.
TrueView skippable in-stream CPMs run Rs 30-120 non-reserved. Non-skippable 15-second formats run Rs 60-150. YouTube CTV supports third-party viewability verification (IAS, DoubleVerify) and Google Brand Lift surveys for campaigns above approximately 1 million impressions. Enable Brand Lift before the campaign launches -- it cannot be added retroactively.
Targeting options include Google in-market and affinity audiences, custom intent segments built from search query history, and customer match from CRM data. These are the most sophisticated audience targeting options available on any India CTV platform.
Full guide
For a complete explanation, read: YouTube CTV advertising in India: formats, targeting, and buying via DV360