SonyLIV CTV advertising is bought through direct deal — there is no programmatic self-serve access. Contact Sony Pictures Networks India's digital ad sales team or buy via a registered agency. Minimum spend is typically Rs 3–5 lakh for standard campaigns; Rs 10–20 lakh for ICC cricket live packages. SonyLIV uses SSAI, so third-party client-side verification (IAS, DoubleVerify) cannot fire.
Standard pre-roll CPMs: Rs 80–200. ICC cricket live pre-roll: Rs 200–350. SonyLIV is most valuable for campaigns targeting cricket audiences during ICC events (not IPL — that's JioHotstar), or audiences in South India where SonyLIV has strong Tamil, Telugu, and Kannada content depth. For national campaigns without a South India or cricket focus, JioHotstar and YouTube CTV offer better reach per rupee.
Full guide
For a complete explanation, read: SonyLIV CTV advertising in India: inventory, audience, and buying guide