Samsung Ads sells advertising on Samsung smart TVs, which hold approximately 30-35% of India smart TV market share. The flagship placement is the Smart Hub top banner -- the first thing a viewer sees when turning on their Samsung TV, before any streaming app opens. CPMs run Rs 200-500 for premium Smart Hub placements. Minimum deal size is typically Rs 5 lakh+.
The unique capability is ACR (Automatic Content Recognition) targeting. Samsung TVs identify what content is being watched on screen -- including content from cable boxes, not just Samsung apps -- and create a linear TV viewing history at household level. Advertisers can target households that have recently been watching specific content types or genres. This is the only India CTV platform offering linear TV viewing behaviour as a targeting signal.
All Samsung Ads India buys are direct deal -- there is no programmatic self-serve access. Contact the Samsung Ads India sales team or buy through a registered digital agency.
Full guide
For a complete explanation, read: Samsung Ads India: Smart Hub advertising, ACR targeting, and buying guide