Spotlight ads on CTV are featured placements that give a brand, app, or content title elevated visibility on a device home screen or streaming app home page. The viewer is browsing content and the spotlight placement ensures your brand appears prominently in that discovery flow.
India spotlight options:
- Amazon Fire TV Spotlight row: The top row of the Fire TV home screen. Sponsored tiles and the Center Stage autoplay video unit. Available via Amazon DSP (programmatic) — the most accessible spotlight CTV buy in India.
- Samsung Ads Smart Hub banner: Top of Samsung Tizen home screen — first thing a Samsung TV user sees on turn-on. Static, animated, or video banner. Direct deal via Samsung Ads India. ACR targeting available.
- Streaming app featured tiles: JioCinema, Hotstar content row featured placements — direct deal, typically part of larger content packages.
Best for: App installs (a specific app tile in the viewer's discovery flow), content promotion (a streaming title featured prominently), top-of-funnel brand awareness at device turn-on.
Fire TV via Amazon DSP is the only programmatically accessible spotlight CTV format in India. Everything else requires direct deal.
Full guide
For a complete explanation, read: Spotlight ads on CTV: Fire TV, Samsung, and featured content placements