IPL CTV advertising is sold exclusively through JioHotstar via direct deal -- there is no programmatic access. Buying route: Jio Ads or the JioHotstar sales team, via a registered agency. Standard pre-roll CPMs during IPL live matches run Rs 400-600+. Semi-final and final matches run Rs 600-800+. Full-season Associate Sponsorship packages start at Rs 5-15 crore. Minimum spend for standard IPL digital packages: Rs 25 lakh.
The co-viewing multiplier matters for evaluating IPL CPMs. IPL on CTV has 3-4 viewers per device -- an Rs 500 CPM with a 3.5x co-viewing multiplier has an effective per-viewer CPM of approximately Rs 143, which is competitive with other premium video formats.
Planning timeline: agency registration must be complete before the season. Package proposals are shared 3-4 months before IPL starts. Deals typically sign 6-8 weeks before the season. Creative must be submitted 5-7 business days before the first match -- late creative is the most common cause of IPL campaign failures.
Full guide
For a complete explanation, read: IPL CTV advertising: how to plan and buy IPL digital inventory in India