Branded UI on CTV goes beyond standard ad units — the brand becomes part of the platform's interface itself. Instead of a 30-second ad, the brand sponsors a content section, names a feature, takes over the app's visual theme, or co-brands a specific streaming experience.
Common branded UI formats:
- Content section naming rights ("[Brand] Sports Zone")
- UI skin / theme takeover (platform visuals replaced with brand imagery for 24–72 hours)
- Feature sponsorship ("Replay powered by [Brand]" in a live sports app)
- Pre-launch branded hub (curated content section around a brand's content investment)
India availability:
- JioCinema: IPL associate sponsorship packages include branded UI elements — named content sections, pre-match hubs, UI integration. Premium pricing (Rs 50L–crore+).
- Hotstar: Premium tier brand partnerships include UI integration. Requires direct engagement with brand partnership team.
- Samsung Ads: Tizen home screen customisation for major launches via Samsung partnership programs.
Buying: Not available via CPM buying. Direct flat-fee partnership deals with platform brand/sales teams. High minimum thresholds. Appropriate for major campaign events, not standard flighting.
Full guide
For a complete explanation, read: Branded UI on CTV: sponsorships, skins, and platform-level brand takeovers