India CTV CPM benchmarks: what advertisers pay by publisher, format, and category

CPM benchmarks are the most-asked-for and least-published data in India CTV. Every advertiser wants to know what others are paying. Every publisher wants to know if their rate card is competitive. Specific numbers are hard to publish because most direct deals are confidential — but the shape of the market is knowable, and directional benchmarks help planners pressure-test proposals and publishers calibrate floor prices.

This hub collects everything we know about India CTV CPM levels — by publisher tier, ad format, brand category, and time of year. All figures are directional estimates drawn from industry sources and practitioner experience. Treat them as starting points for negotiation and planning, not as guaranteed rates. Verify with up-to-date market data before committing budget.