How do I reach 18–34 year olds on CTV in India?

18–34 audiences on India CTV concentrate on YouTube CTV (creator content, music), OTT originals (Netflix, Prime Video, JioHotstar originals), and live sports. They under-index heavily on Hindi GEC daily serials and news content. The most reliable reach vehicle for this age group is YouTube CTV via DV360 with age targeting (Google's logged-in user data is relatively complete) and publisher PMP deals on JioHotstar filtered to 18–34 registered users.

15–20 million of India's ~490 million 18–34 population are active weekly CTV viewers — this is still an urban, SEC A/B skewed audience. Reach is concentrated in metro cities and large Tier 2 cities. IPL on JioHotstar reaches the 18–34 male demographic at high scale during the season.