What interactive CTV ad formats are available in India right now?

India CTV interactive is real but unevenly developed. Here is what is available now vs later:

Available now — deploy immediately:

• QR code ads on any CTV platform (JioCinema, Hotstar, YouTube, Samsung, Fire TV). No platform integration required.
• WhatsApp triggers (ad shows a WhatsApp number, viewer messages back). Works everywhere.
• Google Director Mix DCO on YouTube CTV via DV360 — personalised video variations by city, audience, or behaviour.
• Amazon Fire TV shoppable units for Amazon sellers via Amazon DSP.

Available via direct deal / bespoke:

• Remote-click interactive overlays on Samsung Tizen / Android TV (limited platforms)
• Poll and vote ads on Hotstar for specific content contexts
• Custom interactive experiences for major accounts on JioCinema/Hotstar

Coming in 2026–28:

• JioCinema shoppable integration (JioMart/Jio Pay)
• SIMID standardised interactive formats
• Voice-triggered ads (Alexa Hindi, Google Assistant regional languages)

Start with QR codes and WhatsApp triggers — they require zero platform infrastructure and reach any India CTV audience today.