India CTV standard creative specs across major platforms:
- Resolution: 1920x1080 (1080p). Do not deliver 720p for CTV — large-screen compression artifacts are visible.
- Codec: H.264 (AVC). Container: MP4 (preferred) or MOV.
- Frame rate: 25fps (India standard) or 30fps.
- Bitrate: Minimum 5 Mbps, recommended 8–12 Mbps. File size under 200MB for portal upload.
- Aspect ratio: 16:9 only. Never deliver vertical (9:16) or square (1:1) for CTV.
- Audio: AAC stereo, -23 LUFS integrated loudness, -1 dBFS true peak. YouTube normalises to -14 LUFS — master for YouTube separately.
- Safe zone: Key visuals and text within inner 80% of frame (1536x864 at 1080p) to avoid overscan cropping.
Common mistakes: Delivering ProRes/DNxHD editing codecs instead of H.264 delivery codec; upscaled 720p; vertical video from social campaigns; audio over -1 dBFS true peak causing clipping.
JioCinema requires creative submission 5 business days before campaign start for IPL inventory.
Full guide
For a complete explanation, read: CTV creative specifications for India: resolution, file size, format, and platform rules