The revenue model a CTV platform chooses determines who pays for the content, how much advertising runs, and what CPMs are achievable. In India, where free-to-air culture is deeply entrenched and consumer willingness to pay for multiple subscriptions is limited, the ad-supported models — AVOD, FAST, and hybrid ad tiers — are where the commercial action is.
This hub covers every major CTV revenue model: how each works, who uses it, what it means for publishers trying to build sustainable businesses, and what it means for advertisers trying to buy efficiently. If you are a planner trying to understand what you are buying, or a publisher trying to decide which model fits your content, start here.
Articles in this hub
- What is AVOD and how does it work
- SVOD vs AVOD vs FAST: which model is right for your platform
- Hybrid monetisation models in CTV
- How FAST channels make money
- Direct sales vs programmatic for CTV publishers
- Revenue share models between publishers and platforms
- Subscription fatigue and the rise of ad-supported tiers
- How Netflix and Disney+ ad tiers changed the India market
- Brand-funded content and sponsorship models in CTV
- India CTV monetisation landscape: what publishers earn