Yield optimisation is how a CTV publisher extracts maximum revenue from the inventory they have. It is not about selling more ads — it is about making sure every available impression is sold at the highest achievable price, to the most relevant buyer, with the least waste. Done well, yield optimisation can move revenue meaningfully without adding a single new viewer.
This hub covers the full yield stack for CTV publishers: how to set floor prices, whether header bidding works in CTV, how unified auctions compare to waterfall setups, ad pod design, and how to manage the split between premium and remnant inventory. Every article applies to the India market, where programmatic infrastructure is maturing but still has significant gaps that savvy publishers can exploit.
Articles in this hub
- What is yield optimisation in CTV
- How to set floor prices for CTV ad inventory
- Header bidding for CTV publishers: does it work in India
- Unified auction vs waterfall in CTV ad serving
- How to reduce unsold CTV inventory
- First-look deals and their impact on publisher yield
- Ad pod strategy for maximum CTV yield
- Premium vs remnant inventory in CTV: how to manage both
- Publisher revenue per hour: how to calculate CTV monetisation efficiency
- India CTV publisher yield benchmarks