Free Ad-Supported Streaming TV (FAST) is one of the fastest-growing segments in global CTV. The model is simple: viewers get free linear-style channels; advertisers get a captive audience in a known content context; publishers get ad revenue without needing to charge subscriptions. In the US, platforms like Pluto TV and Tubi have proven the model at scale. In India, FAST is still early but the structural conditions — low subscription willingness, large free-to-air habit, growing smart TV penetration — make it a credible growth path.
This hub covers the full FAST economics picture: how revenue is generated, what CPMs to expect in India, how fill rate affects the bottom line, and what a content and distribution strategy should look like for a FAST channel targeting Indian audiences.
Articles in this hub
- What is a FAST channel and how does it generate revenue
- FAST channel CPMs in India: what to expect
- How to launch a FAST channel in India
- FAST channel content strategy for Indian audiences
- Free ad-supported TV vs subscription: India user preference data
- FAST aggregators in India: which platforms distribute FAST
- Ad load on FAST channels: how much is too much
- FAST channel fill rates and unsold inventory management
- Programmatic vs direct for FAST channel monetisation
- FAST channel analytics and revenue reporting