India's CTV household base is expanding because of two forces working in parallel: Jio and Airtel building home broadband infrastructure that enables reliable streaming, and a wave of affordable smart TV shipments from Samsung, LG, Xiaomi, and Indian OEMs. Together, these telco and hardware players define who can access CTV in India — and they also represent distinct advertising channels that reach CTV households at the device and OS layer, before any streaming app is opened.
This hub covers telco-linked CTV advertising (JioFiber bundled content, Airtel Xstream) and OEM home screen advertising (Samsung Ads, LG Ads, and the Indian OEM ecosystem). These are complementary routes to platform buying on JioCinema, Hotstar, and YouTube.