India's CTV platform landscape is dominated by two anchor players: JioHotstar (the merged Reliance-Disney platform combining JioCinema and Disney+ Hotstar) and YouTube (Google). Together they account for the majority of India CTV viewing time. Each platform has different buying routes, audience profiles, CPM ranges, and programmatic access levels. Understanding where each platform sits — and what you can and cannot buy on each — is the foundation of any India CTV plan.
Below this hub, the India market tower also covers telco and OEM advertising (Jio, Airtel, Samsung, LG), BARC measurement, and regional CTV markets. The platform landscape hub focuses specifically on the streaming platforms where India CTV advertising runs.
Articles in this hub
- JioHotstar CTV advertising: reach, buying, and what advertisers need to know
- Hotstar (Disney+ Hotstar) CTV advertising: audience, buying routes, and CPMs
- YouTube on CTV in India: reach, programmatic buying, and what planners need to know
- Amazon Fire TV and Amazon DSP advertising in India: a practical guide
- India CTV platforms: complete advertiser map for 2025-26
- India CTV vs global CTV: what's different and what advertisers need to know
- IPL CTV advertising: how to plan and buy IPL digital inventory in India
- Jio Fiber IPTV advertising: addressable TV and CTV on the Jio network
- JioHotstar CTV advertising: inventory, buying, and what advertisers need to know
- Samsung Ads India: Smart Hub advertising, ACR targeting, and buying guide
- SonyLIV CTV advertising in India: inventory, audience, and buying guide
- Zee5 CTV advertising in India: regional reach, buying, and platform overview