India's CTV platform landscape is dominated by three players: JioCinema (Reliance Jio), Hotstar (Disney Star), and YouTube (Google). Together they account for the majority of India CTV viewing time. Each platform has different buying routes, audience profiles, CPM ranges, and programmatic access levels. Understanding where each platform sits — and what you can and cannot buy on each — is the foundation of any India CTV plan.
Below this hub, the India market tower also covers telco and OEM advertising (Jio, Airtel, Samsung, LG), BARC measurement, and regional CTV markets. The platform landscape hub focuses specifically on the streaming platforms where India CTV advertising runs.