India's CTV market is unlike any other. It is large, fast-growing, heavily concentrated around a handful of walled garden platforms, and shaped by one sporting event — IPL — that has no equivalent in any other market. This hub covers the India CTV landscape in detail: market size and growth, the platform mix, the role of telco and smart TV distribution, regional language audiences, and the structural features that every planner, publisher, and advertiser needs to understand before running a single campaign.
Articles in this hub
- India CTV market overview: size, growth, and what planners need to know
- IPL and CTV advertising in India: reach, CPMs, and how to plan
- Who watches CTV in India? Audience profile, demographics, and co-viewing
- Regional language CTV in India: reach, platforms, and advertiser opportunity
- India CTV vs global CTV: key differences every planner must understand