First-party data — your CRM, app users, loyalty members — is the most reliable signal for CTV targeting in India. Unlike third-party segments, it is based on real interactions with real people. India's phone-number-as-identity infrastructure means match rates are high on all major platforms. This hub covers how to activate first-party data for CTV, what DPDPA requires, and how to use CRM data practically.
Articles in this hub
- First-party data for CTV advertising in India: how to activate your own audience
- Using CRM data for CTV targeting in India: a practical guide
- India's DPDPA and CTV advertising: what digital personal data protection means for planners
- CDPs and CTV advertising in India: how to activate customer data platform audiences
- Lookalike audiences for CTV in India: how to build and evaluate them
- CTV pixel attribution in India: IP matching, view-through windows, and MMP integration
- First-party data activation for CTV retargeting in India
- First-party data strategy for CTV advertising in India
- Consent management for CTV advertising in India: DPDPA and data collection
- First-party data activation for India CTV: match rates, use cases, and constraints
- First-party data activation for India CTV: how to use your own customer data in CTV campaigns