01 · Core Calculator
Base Model
Adjust all inputs. Outputs recalculate live using the full FAST monetization formula chain. No tax applied anywhere.
Channel Basics
Affects CPM benchmarks
Viewership Metrics
Unique viewers per day
60–180 mins typical
Ad Inventory Settings
Industry standard: 8–12 mins
Typically 15 or 30 sec spots
Programmatic 20–50% · Direct 60–90%
Monetization Parameters
India CTV: ₹150–500 typical
Platform takes 30–40% typically
Calculated Metrics
Total Daily Watch Time
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minutes
Watch Time (Hours)
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hours
Ad Opportunity
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minutes / day
Ad Slots Available
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slots / day
Delivered Impressions
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per day (with fill)
Revenue Outputs
Gross Daily Revenue
–
before platform share
Your Daily Revenue
–
after platform share
Monthly Revenue
–
30 days
Annual Revenue
–
365 days
Revenue per DAU/Day
–
per user
02 · Scenario Planning
Scenario Comparison
Four monetization scenarios side by side. All inputs editable — outputs update live.
Tip: Premium Direct models a higher revenue share from direct ad sales alongside a larger audience.
Conservative
Base Case
Optimistic
Premium Direct
03 · Sensitivity Analysis
CPM × Fill Rate Sensitivity
Gross daily revenue before platform share across CPM and fill rate combinations.
Reading: Each cell = gross daily revenue. Rows = CPM · Columns = Fill Rate. Darker shading = higher revenue. Multiply by your revenue share % to get your net take.
| CPM ↓ · Fill % → | 20% | 30% | 40% | 50% | 60% | 70% | 80% | 90% |
|---|
04 · Scale Analysis
DAU Scale Analysis
Gross daily revenue across audience sizes and four CPM tiers. Shows how DAU growth scales revenue linearly.
All values are gross (before platform share). Multiply by your revenue share % for your net take.
05 · Cost Recovery
Breakeven Analysis
Required DAU to cover monthly operating costs at your channel's modelled revenue per user.
Model Assumptions
Revenue per DAU per Day
–
Your breakeven denominator
Formula: Required DAU = Daily Cost ÷ Rev/DAU/day · Rev/DAU/day = (Watch × AdLoad/60 × 60/SpotDur × Fill/100 × CPM/1000) × Share/100
06 · Goal Setting
Revenue Milestones
Work backwards from an annual revenue target to the required DAU. Dynamic — changes with every input.
Model Assumptions
Custom Annual Target
Required DAU
–
07 · Global Markets
Country Market Profiles
Top 20 CTV markets with 20M+ connected TV households. Click a card to load its benchmarks into the Base Model. All CPM figures are directional estimates sourced from 2025 industry data (EMARKETER, Ad Age, StackAdapt, MNTN Research). Converted using your exchange rate above.
How to use: Click any market card to (1) pre-populate the Base Model with that country's mid-range CPM and typical fill rate, and (2) show the comparison table below. Set your exchange rate in the header to see values in your preferred currency.
Loaded Market
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–
CPM Low
–
programmatic floor
CPM Mid — Loaded
–
benchmark in Base Model
CPM High
–
direct / premium
Typical Fill Rate
–
programmatic baseline
Your Daily Revenue
–
5K DAU · mid CPM · 70% share
Annual Revenue
–
5K DAU · mid CPM · 70% share
Side-by-Side Country Comparison
Compare at: 5,000 DAU · 120 min watch time · 10 min ad load · 30 sec spots · 70% revenue share. Mid-CPM and country fill rate used. Gross and net revenue shown.
08 · Reference
Formulas & Assumptions
Industry benchmarks, formula logic, and model assumptions used across all tabs.
Formula Chain
Step 1 · Total Watch Time
DAU × Avg Watch Time (mins)
Total viewing minutes across all users per day.
Step 2 · Ad Opportunity
Total Watch Time × (Ad Load / 60)
Minutes available for ads. Ad Load = mins per 60-min content block.
Step 3 · Ad Slots Available
Ad Opportunity (mins) × 60 ÷ Spot Duration
Total ad positions that could run across all viewers.
Step 4 · Delivered Impressions
Ad Slots × (Fill Rate / 100)
Actual filled impressions. Programmatic fills less than direct-sold.
Step 5 · Gross Daily Revenue
(Delivered Impressions / 1,000) × CPM
Revenue before platform share. CPM = Cost Per Mille (per 1,000 impressions).
Step 6 · Your Revenue
Gross Revenue × (Revenue Share / 100)
Net daily revenue after platform cut (typically 30–40%). No tax deducted.
Breakeven & Milestone DAU
Required DAU = Daily Cost ÷ Rev/DAU/day
Rev/DAU/day is computed dynamically from all inputs — not hardcoded. Changes with every input.
Industry Benchmarks (2025)
Currency: Toggle ₹/$ in the header. Exchange rate is user-editable — no live API, no tax applied anywhere in the model.
Sensitivity & DAU Scale tabs show gross revenue before platform share. Apply your revenue share % for net take.
Country profiles: CPMs stored in USD internally, converted to display currency via your exchange rate. Rates are directional — actual results depend on content vertical, targeting depth, and deal type.
Caveat: This is a planning tool, not a guarantee. Real FAST revenue depends on demand quality, geo mix, time-of-day patterns, and platform relationship.